Polish telecommunications market will shrink in next two year wrote market research and consulting company PMR in its forecasts for the telecommunications market in Poland. The Polish telecoms market, taken as a sum of the telecom operators’ revenues on mobile, fixed-line and data transmission services, was worth approx. PLN 39bn in 2011 (about EUR 9.5bn), down by a mere 0.4% on 2010. At the macro level, it was another year in a row when the largest players struggled to report similar revenues as a year earlier. Mobile operators remain key players on Poland’s telecommunications market not only because of the growing popularity of mobile services but also because these companies are steadily expanding onto areas other mobile telephony. The cumulated EBITDA earned by the top three operators in Poland represents a margin of 35%. The net profit of Polkomtel only, even though 10% lower than a year earlier, exceeded PLN 1bn.
Significant trend worth mentioning is the gradually declining share of the largest four players (namely Telekomunikacja Polska (Orange) and top three mobile operators – PTK Centertel, Polkomtel and Polska Telefonia Cyfrowa) in the market. The reasons include the growing competition in the market, measures taken by the regulatory authority, development of own infrastructure by other market players and the rapid growth of CaTV networks. Although the four giants still control definitely the largest chunk of the market, their share is gradually declining every year. In 2011 the four companies held 77% of the telecoms market, relative to 79% in 2010 and 85% in 2009.